Saudi Arabia: Redefining a Nation Through Tourism
Defying all expectations, Saudi Arabia is building a mountain destination where you can actually ski. Located 2,600 meters above sea level, Trojena offers a cool climate, a massive man-made freshwater lake, and an outdoor ski village that operates in both natural and technical snow.
3. Sindalah: The Red Sea’s Luxury Escape
As the first physical gateway to NEOM, Sindalah is an ultra-luxury island. It features world-class yachting facilities, high-end golf courses, and immersive experiences focused on the vibrant marine biodiversity of the Red Sea.
4. Leyja: Where Nature Meets Architecture
Leyja is an eco-tourism masterpiece set within a breathtaking valley. With buildings designed to hug the cliffs and blend into the landscape, it is a sanctuary for rock climbers, wellness seekers, and those looking to disconnect in the wilderness.
The 2030 Vision
By 2030, Saudi Arabia aims to welcome 100 million visitors annually. From the ancient mud-brick walls of Diriyah to the mirror-faced skyscrapers of The Line, the Kingdom is offering a travel experience unlike anything else on Earth.
The future isn't just coming—it's being built right now.